Showing posts with label MirraCo. Show all posts
Showing posts with label MirraCo. Show all posts

Thursday, April 12, 2012

Up In the Warehouse at Village Cycle Center

When you visit our store, what you see as a customer is only about 1/4 of what makes Village Cycle Center Chicago's largest bike shop. We have about 300 bikes displayed on our sales floor, but stock about 10,000 more in the rest of our building. Along with over 200 helmets, 1000's of pairs of shoes, 2000 plus locks, and so much more. Part of what makes us unique is our ability to stock loads of gear on site to make sure we have something for everyone. Below is a tiny little bit of what you don't see from the sales floor. Aisles and aisles of bikes, stacks of shoes, and racks of accessories, all ready for you.

Lets start off with shoes. We stock Sidi, Bontrager, and Chrome foot wear. We believe in order to sell you the right size shoe, we have to have it in stock, so we stock all the sizes of each model we carry to ensure the right shoes get on the right ( and left) feet.
Wall of Sidi shoes.
Bontager foot wear. Just a tiny bit of what we carry from them.
Sidi closeouts, and Chrome kicks.

We also sell quite a bit of new saddles. While we have cases and cases of the Bontrager saddles, we also carry Fizi:k, ISM, Brooks, and Selle.

Fiz:k saddles waiting to make someones butt happy.

Don't forget to lock your wheels as well as your bike when you leave it unattended. The number one reason people buy new wheels from us is theft. We stock loads of new wheels for replacement as well as upgrades.

Couple racks full of replacement wheels. We have another room full of Easton & Bontrager wheels too.
Locks are a very important part of cycling around Chicago. We stock 1000's of locks by Trek, Kryptonite, and Abus.

Just a couple Trek Streetwise by Kryptonite.

"I gotta flat." Heard at the back counter several thousand times a year. Over 5000 tubes a year pass through these doors. We save old tubes to donate to local artists, manufactures of bike tube gear, and for use in sports rehabilitation in youth programs. If you have a need for old tubes, email info@villagecycle.com.

Incoming pile of tubes.

On our sales floor we have about 100 helmets, upstairs we have over 1000 in back stock.




Bikes. The heart of our business. And to make sure we have a bike for everyone, even on those busy, busy, summer Saturdays, we stock LOTS of bikes. Here are a some pics of bikes in stock, there are 3 floors of them, so you only get to see a couple of them.

Road bikes in boxes and out.
Aisle of bikes.
Bikes leading into our tire room. Yes, we have a room full of tires.
Bikes! You can see rooms of more bikes in the distance.
More bikes!
Even more bikes.

Road bikes built & ready to get sized, then go riding.
You want speed? We got TT bikes ready for you.

This concludes our little trip up into the Village Cycle Center warehouse. Look for more adventures upstairs and behind the scenes to come.

Wednesday, March 7, 2012

MirraCo Limited Edition Dee & Ricky

MirraCo and fashion designers Dee & Ricky came together to produce a limited edition bike.

The Dee & Ricky bike has the same specs as the 2012 EDit. Below I put the release info on the bike which is a little story on how the bike came about. Let me know if you have any other questions or if you need the exact specs.

BMX and fashion aren’t normally used in the same sentence, but back in early 2011 Nigel Sylvester introduced Mirraco to fashion and accessory designers Dee & Ricky with the idea of collaborating to create a BMX bike that ignored the current style of bike graphics and instead, took a fresh approach.

Dee and Ricky had previously collaborated on an accessories line that incorporated a favorite childhood toy, Legos.  They’ve been seen on celebrities such as Pharell Williams and Kanye West. The twin brothers then went on to collaborate with G-Shock to make their Lego inspired watch, and followed that up with a sneaker deal with Pony.

Their latest collaboration is with BMX icon Dave Mirra, where the brothers designed a limited production bike with a white frame, cheetah print seat, lime green chain and gold and pastel colored parts. A decal sheet with multi-colored letters is included so you can customize it to your liking. It’s their take on a fashionable way to avoid the hustle and bustle of NYC transit. Whether you love it or hate it, you have to admit it’s both stylish and unique.

There were only 100 produced world wide, and we got 4 of them.

Get yours for $389.99 today before they are gone. (Update 9.12.12 - they are gone.)


MirraCo Dee & Ricky




Stem bolts even get some bling


Your view

Add caption



Leopard!


Dee & Ricky sticker kit. Boom.

Monday, November 21, 2011

Trek Ticket Stub and Trek Ticket Exchange

You may have seen these trick bikes underneath Cam McCaul and Brandon Semenuk as they busted out 360 tail whips, supermans and backflips. Trek's Ticket Stub and Ticket Exchange are ready, willing and able with a tight, maneuverable, super-tough frame. They are versatile too. Both come with horizontal drops that can be converted so you can roll gears if you want. And, up front, you've got a stout 100mm-travel fork for smooth re-entry, while the burly Alex wheels handle landing after landing, just like the BMX-style 3-piece chromo cranks and Black Label Pivotal seat. Plus, to scrub off some speed before the lip, you're equipped with Hayes discs. Slopestyle, jumping, parks, you name it; this is one Ticket that gets you into all the events.

On the way to our store....


'12 Trek Ticket Stub

 


'12 Trek Ticket Stub Specifications

Specification - Description

Frame - Trek Alpha Gold Series aluminum
Fork - Manitou Circus Comp, 100mm-travel
Rims/Wheels - Alex FR30
Hubs - Formula
Tires - Bontrager G1 Expert, 26 x 2.25
Crankset - 3-piece tubular-chromoly
Chainwheel - Black Label, 28T
Rear Cogs - 14T
Handlebars - Bontrager low riser
Tape/Grips - Black Label Repeater
Stem - Bontrager Earl
Brake Levers - Tektro
Brakes - Hayes MX-5 mechanical-disc
Pedals - Black Label nylon
Saddle - Black Label Pivotal
Seat Post - Black Label Pivotal


'12 Trek Ticket Exchange



'12 Trek Ticket Exchange Specifications

Specification - Description

Frame - Trek Alpha Gold Series aluminum
Fork - Manitou Circus Comp, 100mm-travel
Rims/Wheels - Alex FR30
Hubs - Formula
Tires - Bontrager G1 Expert, 26 x 2.25
Crankset - TruVativ Hussefelt
Chainwheel - 34T
Rear Derailleur - SRAM X4
Rear Cogs - SRAM PG830, 8-speed: 11-28
Shifters - SRAM X4 trigger
Handlebars - Bontrager low riser
Tape/Grips - Bontrager Rhythm
Stem - Bontrager Earl
Brake Levers - Shimano
Brakes - Shimano M446 disc w/6-inch rotors
Pedals - Black Label aluminum
Saddle - Bontrager Evoke 2